Founder

Ismail Rhoulam

Ismail works at the intersection of growth marketing, marketing analytics, data, experimentation, automation and marketing technology. The practice exists to close the gap between a measurement recommendation and a system that actually works.

Practice

Where the work sits

  • Growth marketing
  • Marketing analytics
  • Data
  • Experimentation
  • Automation
  • Marketing technology

Implementation

Hands-on capabilities

  • GA4
  • Google Tag Manager
  • Meta Conversions API
  • Conversion tracking
  • SEO
  • Python
  • SQL
  • Power BI
  • n8n
  • PostgreSQL
  • CRM
  • APIs
  • Web technologies

Working model

How engagements run

  • Direct access

    You work with the person doing the technical work, from scoping to handover.

  • Specialist collaborators, named

    When an engagement needs additional specialist skills, collaborators are introduced by name and role. RHOULAM.ORG does not present itself as a large internal team.

  • Documented handover

    Tracking plans, integration notes and measurement definitions are written down so your team or agency can run the system.

Based in Morocco. Working internationally.

Engagements run remotely, in English or French.