Measurement audit
Find the gaps in your marketing measurement.
A structured review of your tracking, CRM connection, reporting and experiment readiness. The result is a prioritized list of what to trust, what to fix and what to test.
Accepting audit requests
Scope and pricing are confirmed after reviewing your answers.
What the audit answers
Four questions, answered with evidence
01
Measurement integrity
Are events, conversions and consent recorded correctly, once, and consistently across tools?
02
Business-outcome connection
Do qualified leads, sales and revenue connect back to the campaigns and platforms that produced them?
03
Experiment readiness
Given your traffic, volume and constraints, which experiments are feasible, and what would they need?
04
Decision readiness
Can the current reporting support the budget decisions you need to make, and where does it mislead?
Scope
What the audit can inspect
Scoped to your stack. Not every item applies to every business.
- GA4
- Google Tag Manager
- Advertising pixels
- Conversions APIs
- Conversion definitions
- Event taxonomy
- CRM
- Lead flows
- Revenue tracking
- Offline conversions
- UTM governance
- Dashboards
- Platform discrepancies
- Data pipelines
- Consent setup
- Reporting
- Attribution logic
- Experiment readiness
Result
What the result identifies
- Measurement gaps
- Implementation issues
- Data-quality risks
- Missing connections
- Experiment opportunities
- Recommended priorities
Process
How the audit runs
Scoping call
Agree on the decisions the audit should support, the systems in scope and the access required.
Access and review
Read-only access to analytics, tag manager, ad platforms and CRM. Nothing is changed during the review.
Findings
A written report: what works, what breaks, and why it matters commercially.
Priorities
A sequenced plan with effort and expected impact, so the highest-value issues are fixed first.
Request a measurement audit
Describe your setup and what you need to decide. Audit scope and pricing are confirmed after a first review of your answers.