Dima Faraj

Context

Dima's material spans built and proposed architecture, airports, urban strategy, research, speaking, a book, and community work. The site must present one coherent professional profile while giving each visitor a relevant route into her work.

Problem

A long list of disciplines and audiences could turn the homepage into a directory. The challenge is to make architecture and aviation legible as one practice, then let visitors reach the depth they need without asking them to sort through every topic at once.

Existing architecture

The starting point was a client meeting transcript, a broad collection of photographs and project material, and an earlier website attempt. Titles, roles, dates, and claims in the transcript still need source checks before they are used as project facts.

Solution architecture

The proposed navigation has five primary routes: Work, Expertise, Research & Ideas, About, and Contact. Work sits directly below the homepage. Aviation projects and strategy connect to research and speaking only where that connection helps a visitor understand Dima's role.

The homepage sequence opens with identity and selected work, then moves through expertise, research, profile, human purpose, and distinct enquiry paths. Individual project pages are reserved for projects with enough approved material to explain Dima's contribution.

Implementation

A Next.js and Payload codebase now holds three homepage directions for review. Each uses the DF monogram as the only logo treatment, project photography as the main visual evidence, and a short introductory animation that can be skipped.

The content model separates projects, media, and editable homepage sections so later additions do not require rebuilding the navigation. The design direction is still being selected; the website itself has not launched.

Validation

The structure, page hierarchy, and three homepage directions are being reviewed in stages. Source claims, image rights, project roles, and final visual direction remain explicit approval points before Dima's site is published.

Technical stack

Next.js
Payload CMS
Anime.js