Insights
Measurement notes for decision-makers.
Practical explanations of tracking, attribution, experimentation and marketing systems, written for the people who approve budgets.
The first notes are in preparation.
Articles are published when they are finished and reviewed, not to fill a page.
Topics
What these notes cover
- Marketing measurement
- Incrementality
- Tracking
- Analytics
- Experimentation
- Causal inference for marketers
- Attribution
- Automation
- MarTech
- Marketing data
- Budget allocation
- Technical implementation